Content Operations from Start to Scale
Perspectives from Industry Experts. Edited by Carlos Evia.
An introduction to Content Operations (ContentOps), its place in the organization, and how we can use its principles to deliver better content at scale.
An edited collection of essays that makes Content Operations (ContentOps) teachable across silos and departments. A convergent approach for industry-based training and college level courses covering a broad spectrum of professional content. The edited collection includes ideas for teaching and exploring key concepts and topics related to ContentOps based on available resources and scale. The purpose of this collection is to provide the equivalent of a guest lecture from an industry expert to inform decision makers in industry or to inspire research and teaching ideas in academia.
This edited collection is released as an open educational resource published by Virginia Tech Publishing.
Contents
- Foreword, Deane Barker
- Introduction, Carlos Evia
- Defining Content Operations, Rahel Bailie
- The Business Case for Content Operations, Sarah O’Keefe
- Governance for Content Operations, Kate Kenyon
- Operationalizing Content Creation, Rahel Bailie and Carlos Evia
- Customer Experience and Content Operations, Kevin P. Nichols
- Personalization and Content Operations, Jeffrey MacIntyre
- Localization and Content Operations, Loy Searle
- The Technology that Supports Content Operations, Patrick Bosek
- Epilogue: You’re Here because of People, Jonathan McFadden
- Afterword, Jason Swarts.